Double Dutch’s new interactive website was just the tip of a gigantic alternate reality iceberg.  And what ultimately surfaced was unlike any other bar re-branding San Francisco had ever seen.

					First out of the gate: the Coalition to Save the Boom Box (STBB).  This fictional organization was created to provide the narrative back-story for the entire campaign.  As global do-gooders dedicated to the preservation of mankind's auditory legacy, STBB served as the mysterious invisible hand with fingers in every piece of the pie. <a href="http://savetheboombox.com" target="_blank">www.savetheboombox.com</a>

					To provide the coalition with back-story and drive viral attention to the boom box cause, we teamed up with Rehab to create a three part mockumentary in the Ken Burns style. <a href="http://vimeo.com/15536230" target="_blank">You can see all of them here.</a>

					Borrowing themes from the video series, these wild-postings blared their bright, weird messages at curious pedestrians from the Mission to the Marina. <a href="http://www.savetheboombox.com/archives.html" target="_blank">The complete collection is available for download here.</a>

					Borrowing themes from the video series, these wild-postings blared their bright, weird messages at curious pedestrians from the Mission to the Marina. <a href="http://www.savetheboombox.com/archives.html" target="_blank">The complete collection is available for download here.</a>

					Borrowing themes from the video series, these wild-postings blared their bright, weird messages at curious pedestrians from the Mission to the Marina. <a href="http://www.savetheboombox.com/archives.html" target="_blank">The complete collection is available for download here.</a>

					Taking their cue from the boisterous Mexican murals throughout the Mission, these multi-panel postings turned heads from prominent street-side locations throughout the city. <a href="http://www.savetheboombox.com/archives.html" target="_blank">The complete collection is available for download here.</a>

					Taking their cue from the boisterous Mexican murals throughout the Mission, these multi-panel postings turned heads from prominent street-side locations throughout the city. <a href="http://www.savetheboombox.com/archives.html" target="_blank">The complete collection is available for download here.</a>

					These limited run invitations were sent out to a select crowd of local influencers.  With a varying selection of late 80’s hits on a hidden USB drive, these cassettes brought Double Dutch’s hip hop homage home.

					With the big night just a week away, local flash mobs helped turn up the heat by bringing STBB’s analog battle cry to the streets.

					With the big night just a week away, local flash mobs helped turn up the heat by bringing STBB’s analog battle cry to the streets.

					With the big night just a week away, local flash mobs helped turn up the heat by bringing STBB’s analog battle cry to the streets.

					A once-inconspicuous bar on a crowded nightlife corridor, Double Dutch needed a dose of brand refreshment.  We served them our signature cocktail: a double-shot of weird with a pint of kickass.

Save The Boom Box

When San Francisco’s Double Dutch turned to Rehab to help save the boom box, they turned to us to help turn up the volume. We broke the knob.

  • Six Flags
  • STBB
  • Nissan Cube
  • surfrider.org
  • Scotch
  • Avon